The challenge is in two parts.
One: Write an interesting and engaging piece of content around a theme set by us but tailored to suit their respective websites.
Two: Ensure that it gets as much traffic as possible, and more importantly, more traffic than any of your colleagues' articles.
As the first such challenge, we decided to pick a theme that's close to home: Squares.
Their articles will be published at 4pm today, and they have until midnight on February 3rd to generate as many page views as possible.
Links to the articles will be published later today, and this blog will be providing regular updates on the runners and riders.
Let the SquareChallenge commence.